Supporting communities

Proud to be dementia friendly

People with dementia want to feel confident and comfortable doing the things that are important to them, in their community.

Dementia Friends, an Alzheimer’s Society initiative, aims to create four million Dementia Friends by 2020 to help those affected by the condition live well for longer.

Everyday tasks that we often take for granted can be daunting for people living with dementia. They often avoid shopping or visiting public places as they can feel anxious about the situations that they might face. To help, we are encouraging all of our staff to become Dementia Friends to ensure that we’re able to provide understanding and help to those affected by the condition. A little patience and kindness can go a long way.

We want to play our part in making East Northamptonshire a more dementia friendly place to live, so we have already made the commitment to organise awareness raising workshops for staff and to help partners and local businesses to become Dementia Friends.

To join us and to help understand what it’s like to have dementia, the problems it may bring and how you can help, simply watch up to 5 very short videos at 

You do not need to watch all the videos (minimum of 2) or watch them in one showing.  Feel free to return to the site whenever you have time. 

  1. Visit
  2. Choose the Become a Friend link
  3. Follow the 6 very easy steps

That’s all it takes to become a Dementia Friend.

Dementia, business and the wider community

An ageing population means that the number of people in the UK with dementia is rising.

The value of the "dementia pound" is significant.  Households living with dementia have a total spending power of £11bn per year but the disease makes it difficult for those living with it to do everyday things, for example almost a quarter of people with the condition have given up shopping altogether. Improving the customer experience for people with dementia will benefit business and the individual, by enabling them to remain economically active for longer.

Many organisations like ours are supporting their staff to become Dementia Friends. In doing so, we will collectively help to make our communities a better place for people with dementia to continue living their lives in the way that they want to, for as long as they're able to.

It will make a big difference to those with dementia knowing that other people will have an understanding of some of the challenges they face and will help them if they get confused, or be patient while they complete a task.

For more information, please visit

Did you know….?

In the Alzheimer’s Society Report: Dementia 2012:

  • 61% of people with dementia said they felt lonely
  • 44% said they lost friends after their diagnosis
  • 67% do not feel a part of their communities

In Alzheimer’s Society Report: Dementia 2015: ‘Aiming higher to transform lives’:

  • 51% said they felt part of their community
  • Less than one-third (29%) said they did not

Whilst this is an improvement from when these questions were first asked, it’s clear there’s still a lot of work to be done.

Dementia Friends was launched in 2013 and is the biggest ever initiative to change society’s perceptions of dementia.

850,000 people have dementia in England and the number of people developing the disease is increasing.  So far, the initiative has reached over 1 million people with a target of a further 3 million by 2020.